With their PXM solution, Salsify brings together the traditional capabilities of PIM and digital asset management into a single system. The company allows business users to control and enrich product content from multiple sources centrally. They can import and transform digital assets such as images, videos, and data sheets for use across marketing and e-commerce platforms. Salsify also features a tool that efficiently allows enhanced content to be created, syndicated, and maintained on Amazon and Walmart for any product in the portfolio.
While businesses aim at having control over their content on websites or mobile applications, they also need to improve their product pages with data-driven insights. Salsify’s mines its multi-tenant SaaS database of more than 30 million products for insights that will drive sales improvement and market share on the retailer’s site. Salsify’s solution assesses the quality of data, completeness of the content on product pages, the content’s ability to convert a visitor into a customer, and search (SEO) performance. Clients can leverage this performance visibility and easily convert the reports into recommendations that can be incorporated into their workflow, eventually improving their sales performance. In addition, Salsify educates large enterprises with the best practices followed by the many successful agile companies who are taking an agile approach to business management.
With its powerful reporting and recommendations capabilities, Salsify will continue to provide more in-depth analytics through more AI-based predictive suggestions to be adopted for better business productivity. The company also intends to enhance its recently launched product called the Salsify Command Center for Amazon that provides brands with the visibility and control of their Amazon operations. With its infinite pool of innovative plans and the vision to bring those to reality, Salsify continues to help brands to create and empower content to drive rich consumer experiences in an agile and iterative manner.